Publication
Oct 2004
This paper demonstrates how businesses can tap the buying power located at the bottom of the economic pyramid while contributing to reduce poverty. The authors present the case of the Agricultural Bank of Mongolia as an example for a strong business serving 'bottom of the pyramid' markets.
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English (PDF, 4 pages, 417 KB) |
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Author | Matthew Gamser, Kristi Ragan, Jay Dyer |
Series | DAIdeas |
Issue | 2 |
Publisher | DAI |
Copyright | © 2004 DAI |