Publication
2006
Accounting scandals such as the Enron debacle or governance scandals like Volkswagen’s have put higher pressure on the companies’ corporate reputation. Since then, journalists and – going by the agenda-setting theory – the public have been watching them more closely. This analysis looks at the effects of media coverage on company images and shows that even a weak media presence can jeopardize corporate reputation.
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English (PDF, 6 pages, 678 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |