Publication
2005
US brands in crisis: In December 2004, two studies by renowned market research companies raised attention by confirming a drop in the approval ratings of McDonalds, Ford & Co. among consumers in Europe and Asia. Especially the “GMI World Poll” underlined the connection between the consumers’ critical view on US foreign policy and an increasingly negative attitude towards American brands.
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English (PDF, 2 pages, 316 KB) |
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| Series | Media Tenor Case Studies |
| Issue | 1 |
| Publisher | Media Tenor |
| Copyright | © 2005 Media Tenor |