Publication
2005
By setting the terms of the public agenda, news outlets can not only influence public opinion, but can also drive sales of their product. In that regard, it can pay off for news media to consider Media Tenor’s findings in order to keep track of current trends in the thematic structure of the overall news coverage as well as to monitor the standing of each respective medium in the ranking of most frequently quoted media.
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English (PDF, 2 pages, 320 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |