Publication

The ADAC (German automobile club) has won the Media Tenor NGO Award. In Germany, the group of car drivers has got a loud voice to represent their interests in politics, with car manufacturers or petroleum corporations. Last year’s winner, Transparency International, ranks second this time around (graph 1). Effective PR by non-governmental organizations (NGOs) is not only measured by presence and popularity, but also continuity of coverage, availability of important leadership personalities and the readiness to seek out the press over and over again.