Publication
29 Sep 2005
Media Tenor awarded ADAC (German automobile club) its NGO award for effective PR this year. The article discusses the PR activity of ADAC, and compares other German NGOs in terms of their presence, proactivity, coverage and popularity. Amongst religious organizations, the German Protestant Church scored the highest.
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English (PDF, 2 pages, 266 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2005 Media Tenor |