Publication
11 Jan 2006
The author analyzes how the United Arab Emirates have succeeded in establishing a brand in international media coverage. By choosing specific topics to communicate (in the case of the UAE, business and economy), it is likely that African countries would also do better in branding itself.
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English (PDF, 2 pages, 523 KB) |
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Author | The United Arab Emirates in International Television News |
Series | Media Tenor Case Studies |
Issue | 1 |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |