Publication
27 Jan 2006
This study looks at the effects of media coverage on company images and shows that a weak media presence can jeopardize corporate reputation. Media presence and assessment have a clear influence on the company's reputation; only companies that maintain strong relationships with their customers through highly popular products were able to revoke the media trend and defend their outstanding reputation in spite of a low presence.
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English (PDF, 6 pages, 678 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |