Publication
27 Jan 2006
This study argues that most German corporations are barely noticed by the US media. It advises that firms take a more active approach to their media presence, given that US journalists tend to report on these firms only when bad news surface.
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English (PDF, 1 pages, 153 KB) |
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Series | Media Tenor Case Studies |
Publisher | Media Tenor |
Copyright | © 2006 Media Tenor |