Publication

This article explains why the media coverage on politics and business has become an image problem for US brands. It notes that the German public's negative view of the Bush administration only marginally informed the negative stance of the public of US brands. The authors argue that negative coverage of US business (scandals, financial problems) by journalists of the opinion forming media in Germany, instead contributes much more directly to the negative image of US brands. Simply calling for political support to solve the image crisis of companies is therefore not enough.