Publication

This study examines the export market for fresh fruit and vegetables from Serbia. It looks at the prospects for enhancing competitiveness, relative to best practices in leading countries and firms. The authors argue that the key bottleneck to export lies outside the agriculture market itself, namely in the slow development of Serbia's retail market. They conclude that a competitive food retail market with the strong participation of global firms would enforce the productivity and competitiveness of the export of fruits and vegetables, that significant investments are still needed, and that the level of certified organic production must be increased.