Training: Design Thinking
A Human-Centred Approach to Problem Solving
What comes to mind when you hear the word “design”? Graphics? Illustrations? Websites? Fashion? It is likely that your first associations are related to the arts, media, and digital spheres. Yet, design has an omnipresent influence on all aspects of our lives. The chair you may be sitting on as you are reading this is based on a design, so is the building you live in, and the peeler you use when preparing a fruit salad. If design is everywhere, then it can be helpful for companies, organizations, and communities to approach a broad range of problems with the mindset of a designer. Enter design thinking.
Design thinking is a human-centered problem-solving approach that can be applied during the development or innovation of products, services, processes, and business models. It is most effective in contexts where problems are not yet known or only vaguely defined, where the goal is to achieve radical, future-ready innovation, and where teams are interdisciplinary. By putting the user, with their needs and wishes, at the center of the development process, better products and services can be designed in the sense that true needs are addressed, and actual problems are solved.
Ready to gain a valuable toolkit for your career and improve your creative confidence? external pageThen register now!
Your Host: Dr. Florian Rittiner
Florian holds a Ph.D. in Managerial Innovation from ETH. He joined PBLabs with extensive experience in academia (as a lecturer at ETH, guest lecturer at ZHAW & Hochschule Luzern, and senior researcher at NTNU Trondheim) and industry. Next to being a co-founder of SparkLabs.ch and IdeationBox, he has worked as a researcher and designer at Witzig The Office Company and as a senior consultant at Spark Works.
He is passionate about creativity, innovation, and leadership, and how these evolve in the interplay of cultural, organizational, and spatial aspects.