Media training

Media, in particular television as an image-based medium, have their own rules and principles of storytelling. Knowing these rules can increase your confidence in your next interview with a journalist or when appearing on camera.

We tailor media training to your individual needs while the basics of how electronic media (radio/TV) work.

Possible training formats

Group training (max. 6 people)
Individual training
Coaching (before and/or during interviews)

Possible topics

How radio and TV work
Forms of journalistic dialogue
Rights of the person being interviewed
Question and answer technique in interviews
Explaining specialist subjects simply
Wording core messages
Handling difficult questions with confidence
Media-appropriate body language

Costs

Coaching for your media appearances is free of charge. Media training sessions are charged based on time and cost. The Media Relations team from Corporate Communications will be happy to provide you with a quote.